Your logo is going to be around for years, so it is important to put some thought into it.
A computer company does not have to have a picture of a computer as it’s logo, if it is done in a clever way though, people may find it interesting, rather than boring. Think more lateral about an icon that symbolises what your company stands for or offer.
With thousands of beautiful font options available these days, you may also benefit from just a letter-type or even monogram logo. More about that in a future post.
Here are a few important points to think about before starting a logo design:
- How will your logo interact with the rest of your branding elements.
For example – will a bright pink logo work well on your orange trucks?
- What does your competition’s branding look like?
Is your idea different enough to stand out, or are you just copying/changing existing ideas?
- What do you offer/why are you here?
A friend of mine wanted to do computer repairs in his spare time. We also played online games together, in which he played a priest. I suggested that he name the company Computer Heals – it says exactly what he does AND it is personal to him (referring to his secret life as a priest!). He loved it.
- Who are your clients and what do they expect from you?
Clean, crisp designs often appear more professional (good for lawyers, doctors, architects etc), while colourful and handwritten fonts have more personality (coaches, bloggers, crafters etc).
Here is the fun, but difficult part of design: there are no rules.
There are guides however and they have been proven to work, over and over again. So take time to see what the professionals have done. Take note of font sizes, colour combinations and don’t be afraid to make use of all the amazing resources available in the form of stock images. Please have a look at my series of posts about design resources!
*Please note all logos displayed here are my own designs and may not be copied or reproduced by anyone other than my clients.