Logo design is not just getting a brief and following it to the letter, doing up one, perfect option.
A good rule is to come up with at least 3 initial, unique options for a logo to get you the best results.
Play around with fonts
- Try completely different fonts in all 3 of your options
- Use them in different colours
- Change the font sizes
Find a suitable icon
- Create your own or look at some stock images
- You can try to include the icon in a word – like making the dot on an “i” a flower or substituting an “o” for an icon.
Design is a very personal process and each designer has their own style. I personally like bright colours.
If you are doing a logo for someone else, their taste may very well differ from yours and it is important to listen to criticism. There is no space for ego when you are working for a client. Of course you can advise them when it is obvious that their ideas won’t work, but never take it personally or patronise them. I have had to do an option exactly as the client described and then alongside show my own suggestion, to explain why their design is not the best representation for their brand.
Who said design is easy, right?
*Please note all designs are my own and may not be copied or used by anyone else other than myself and my client.